One of the key benefits of experiential marketing is that it allows businesses to connect with customers in a more meaningful way than traditional forms of advertising. Because customers are actively participating in an experience, they are more likely to remember and be emotionally impacted by the brand. This can lead to increased brand awareness and a more positive perception of the brand.
It also allows businesses to target specific groups of customers. For example, a company might create a pop-up store in a trendy shopping district to attract young, fashionable customers. Or, a company might host an event at a trade show to reach a specific group of industry professionals. By creating unique, engaging experiences, businesses can set themselves apart and make a lasting impression on customers
Some of the most forward thinking, thriving global companies use Immersive Technologies to engage with & attract new audiences. Augmented & Virtual Realities, Holograms & Interactive displays have changed how brands interact with consumers
Typically, we work in collaboration with digital marketing teams or creative agencies & many times have been the white label behind some very memorable immersive campaigns.
We have produced content & wow factor for brands including Lancome, McLaren, Renault, B&O & Nissan
From AR filters to telling & visualizing complex stories in VR talk to us to explore